Forrester has warned companies that if they don't properly invest in a mobile application strategy, other companies with convenient and useful applications will attract customers to their services.
In a report entitled 'The business impact of mobile engagement', Forrester says businesses that can "create a mobile app that offers a fundamentally different capability or service by addressing people's needs in their physical context [can] increase loyalty or pull customers away from their incumbent banks, retailers and media companies".
New technologies made available by the latest smartphone applications are the cause of this stress on maintaining a company's core customer base.
We're excited to roll out our brand new website to complete the re-branding of our company to the Webvolve name. We invite you to take a look around and learn about changes to our existing product offerings as well as check out our new product lines.
One major new product that we've come out with is our mobile app platform. With this offering, we are able to build mobile friendly websites that look and act just like expensive mobile apps that you would see available for download on Android or iPhone devices. Typically most design firms would charge $3,000 to $5,000 to develop one mobile app for one platform. To cover the three major devices (Android, iPhone, and Blackberry), you could spend upwards of $10,000 to $15,000. But the benefit to our platform is that the app is completely web based and compliant with mobile web standards so you have one mobile app that can work on over 5,000 devices, including the new Windows phones.